Ja’mal Green for mayor
Campaign Website for Ja’mal Green
We created a dynamic website for Ja'Mal Green's mayoral campaign, transforming his grassroots activism into a powerful digital presence that connected with Chicago voters and streamlined campaign operations.
Background
Ja'Mal Green, a prominent community activist, emerged as a powerful voice for change in Chicago's 2023 mayoral race. As he stepped into the political arena for a second time, Green needed a digital platform that could amplify his message, engage voters, and showcase his vision for the city's future.
The Challenge
In a crowded field of candidates, Green needed to stand out and connect with Chicagoans. His campaign required a website that could not only communicate his platform effectively but also serve as a dynamic hub for voter engagement and real-time updates. The challenge was to create a digital presence that matched the energy and passion of Green's grassroots campaign while providing a user-friendly experience for both visitors and campaign staff.
The Opportunity
This project presented a chance to redefine how a political campaign could leverage digital tools to foster meaningful connections with voters. It was an opportunity to create a website that went beyond static information, instead serving as an interactive platform that could evolve alongside the campaign and respond to the pulse of the city.
Fueling grassroots support
We created a donation flow by asking supporters for donations upon landing and then again at the bottom of each page in the place of a CTA. Each of the donation options linked to ACT blue. Here the donation buttons with the differing amounts were chosen because they follow a common pattern that a lot of candidate websites use to collect donations. The pattern helps folks realize they don't have to donate a certain amount and there's a range in how much donations are possible.
Dynamic Content Management System
The website's content management system (CMS) was a key feature that empowered Green's campaign team to maintain an agile and responsive digital presence. Built in Webflow, the CMS allowed staff members to easily update content, add new pages, and manage campaign events without requiring technical expertise. This dynamic system enabled the campaign to rapidly respond to breaking news, update policy positions, and keep supporters informed about Green's activities on the campaign trail.
