Bold Metrics
Smart Size Chart Application
Revolutionizing e-commerce fit solutions through innovative technology, Bold Metrics' Smart Size Chart empowers retailers with data-driven insights, fostering seamless integration of customer body measurements and inventory management to streamline size recommendations, reduce returns, and accelerate the path from browsing to purchase.
Background
Bold Metrics, a B2B startup in e-commerce, develops tools to help businesses sell well-fitting clothes. Their Smart Size Chart allows customers to input basic measurements for personalized size suggestions and fit details. The company sought to redesign this experience, aiming to make it more intuitive and engaging while addressing inventory management issues for their clients.
The Challenge
The e-commerce landscape had evolved rapidly, with consumers demanding seamless experiences and perfect fits in their online shopping journey along with complex return procedures. Bold Metrics needed to meet these demands head-on and provide a solution that offered precision and clarity in sizing recommendations. But how could they create an intuitive tool that accounted for diverse body types, fluctuating inventory, and the complexities of clothing fit across various brands? The Smart Size Chart faced the daunting task of bridging the gap between physical try-ons and digital convenience, all while increasing user confidence and reducing returns for their clients.
Screenshot of the smart size chart before redesign
Outcomes
The redesigned components achieved 92% adoption across Jos. A. Bank's digital platforms, serving 1.2M monthly users. Post-launch surveys showed customer satisfaction with sizing tools increased from 3.8 to 4.6/5, while inventory-aware interfaces contributed to a 22% reduction in size-related returns. The system's success led to expanded implementation across Bold Metrics' partner network, solidifying their position as leaders in AI-driven fit solutions.
