The American Medical Association
Single-Sign-On Portal for the AMA
Helping physicians, medical students and medical residents gain access to their account that spans over 20 digital products. The American Medical Association offers anyone a free account to help them access digital products such as the Journal of American Medicine, the CME portal Edhub, the AMA enterise website, the Fellowship and Residency Electronic Interactive Database (FREIDA), the AMA Profiles hub, the GME Competency Education Program (GCEP), the AMA guides, and many other digital products offered by the AMA.
Background
The American Medical Association, the nation's leading professional organization for physicians, needed to align it's single sign on service to the new design system the AMA One team established as well as other well established AMA Brands, JAMA and EdHub. Additionally, the team wanted to add new functionality to help doctor's recover their accounts they had setup years ago.
The Challenge
The challenge comes in the form of AMA's unique single-sign-on system and it's database the contains every physician in the nation. The one-to-one match of physician claiming their account to physician stored in the database makes a simple project of merging duplicate accounts a tightrope walk.
Screenshot of the American medical associations website before redesign
The Opportunity
The duplicate account project could help us achieve two small wins. First, help doctor's who had lost an email after graduating medical school reach their accounts. Second, bring the SSO designs up to date with the rest of the website.
Direct Path
To help users find their way in this complex task, I advocated for leading users down one particular path rather than overwhelming them with options. Bold electric purple call to action buttons highlight the intended path making it easy for a user to complete the task of updating their old e-mail address.
Well Lit Exit Signs
To create a frictionless experience every screen has an easy way to opt out of the flow and easy access to help. A white close icon in the top right hand corner gives users the option to leave at any time. Additionally, every screen offers information so that user can easily access customer support should any issues arise.
Accessibility Features
In these designs just like every design I work on accessibility was triple checked. I offset underlines offset by 25% to maintain text legibility, the color contrast always falls in a AA standard and I include focus states on buttons to make sure they're highlighted when a user navigates via keyboard.
