Summary

Dedicated, strategic, and self-starting product designer with 5 years of experience and a portfolio of user-centric designs, which help enhance conversions by an average of 3% year-over-year. Well-versed in leading agile design projects, systems design, and maintaining stakeholder relationships. Strengths include quantitative research, stakeholder interviews, and competitor analysis. Adept in mentoring junior designers and designing for a CMS.

Experience

American Medical Association, 03/2022–Present

Visual & UX Designer II, Chicago (Remote to Hybrid)

• Led the end-to-end design process, from concept to execution, collaborating with developers, product managers, and marketing personnel to implement responsive and user-friendly designs in 3-week sprint cycles contributing to an average increase of 3% in membership year over year and a 49% increase in click-through-rates.

• Designed an entire web application so that USAN could move their review process from email, Microsoft Word forms, and spreadsheets to a single platform. 

• Led quantitative research initiatives to gain user insights such as conducting A/B tests in Optimizely, pulling heat maps and user journeys from Quantum metrics, writing surveys in Microsoft Forms, pulling website metrics from Big Query and Google Analytics, and turning it into visualizations and charts in Power BI to present to stakeholders.

• Streamlined design operations by creating onboarding materials, successfully migrating the team from Sketch to Figma, and maintaining a component and pattern library in Figma to ensure consistency between designers and developers while documenting the library in Confluence.

  
  

Ja’mal Green for Mayor, 11/2022 - 02/2023

Web Designer, Chicago

• Designed and developed a campaign website in Figma and then Webflow respectively for Ja’mal Green in his race for mayor of Chicago in 2023 leading to him capturing 2.2% of the total vote and raising $348,000 in donations.

• Tested elements such as color contrast, keyboard navigation, and speech reading of the website to ensure Ja’mal met AA standards to follow WCAG guidelines.

  
  

Justice Democrats, 12/2020–03/2022

Researcher & Web Designer - Volunteer, Remote

• Updated the design of congressional candidates’ websites on WordPress, increasing voter turnout, donations, and volunteer sign-ups contributing to candidate Odessa Kelly capturing 78% of Nashville’s vote.

• Fostered team morale during the critical week before elections by organizing supportive check-ins, encouraging open communication about stress levels, and implementing fun team-building activities to maintain focus and motivation.

  
  

Bold Metrics, 04/2021–10/2021

UX/UI Designer- Contract, Remote

• Developed animations for the homepage to embody branding pillars using Figma and Adobe After Effects.

• Redesigned the UI of the smart Size Chart to enhance clarity and user experience, in collaboration with engineering and marketing teams.

  
  

Ballot Ready, 08/2020 - 11/2020

Quantitative Researcher, Chicago

• Conducted data analysis on U.S. elections and governments, contributing to a voter information database with 35M+ users.

• Used quantitative research methodologies to gather and synthesize complex political data, enhancing user engagement tools.

New Moon Films, 04/2020–07/2020

User Experience Designer - Volunteer, Remote

• Determined the information architecture for New Moon Film’s website to guide the redesign process and to help organize their website's content.

• Collaborated with other designers to design a website using Sketch that highlighted their content and displayed their value proposition to investors and built that website in Squarespace. 

  
  

Yolobe, 02/2020–03/2020

User Experience Designer - Internship, Chicago

• Conducted user research and gathered data insights through domain research, competitive analysis, subject matter expert interviews, and user interviews on their target audience, members of Generation Z that wanted to forgo the college route.

• Created simple and elegant flows and experiences by designing an employer-facing website to increase the number of users & revenue of the startup, using Figma to collaborate.

  
  

Jonas Software (Centaman), 06/2017–09/2019

Project Coordinator- Events & Digital Content, Chicago

• Utilized Adobe Suite, wordfly, and conga collaborate to create marketing materials, increasing User Conference attendance by 33% and revenue by 50%. 

• Designed email marketing materials, announcements and newsletters using the HTML/CSS editor on Wordfly using conditional content to personalize messages to audiences. 

• Automated invoicing procedures at both Centaman and InReach in MS Excel using macros, VBA and pivot tables analysis tools which shortened invoicing procedures from 11 days to 1.5 days.